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The Future Takes Gadgets

The Spotlight Turns To Notebooks Event!

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Today Apple had their big notebook event and there are a lot of new things. A lot of questions were answered at the event and Apple came out with some great new gear. The event lasted about an hour and that seemed to be enough to cover all the new things Apple has done. There is a lot to go over so coninue reading below to view all the new things at Apple.

The first thing that was shown at the event had to do with the Macs. Tim Cook walked us through the update on the Macs. First of all, he explained how much more Macs they have been selling. Telling us how superior Macs were and why. We all know why so we won’t be going through much of that. He continued with with a little joke, ”The next up is something we didn’t do — Vista.” Big laughs. “I think it’s fair to say Vista hasn’t lived up to everything Microsoft hoped it would — and this has given us a door in.” Ouch!

Heres an image of the 5 reasons why Macs are superior to other computers.

He also included a slideshow about the new stores around the world. He said this was the 6th reason Macs were so successful.

Here’s a nice little picture of a classroom with everyone using a MacBook.

Take note of the kid on the bottom row, second from the right. He seems to be the only one not holding a MacBook. no worries. I’m sure he has a hacked OS X on it!

Then Steve came out to talk to start up the updates on MacBook Pros. He began by saying before he wanted to get into the notebooks he wanted to talk about the new ways they have discovered for building them.

Jony Ive came out to tell us about it. Steve is really taking the spotlight off himself.

Now he displayed an image of the new frame being used on the new macbooks.

He explained that the goal was to build it so it was still as thin and light as the Pro but still durable.

“The structure is primarily derived from this…” Shows the internal frame. “It’s made of multiple parts, then assembled into the bottom case… a very thin aluminum pressing.”

“The palm rest requires the same sort of internal structure. A series of stiffening plates…” “Finally, we had this plastic gasket — it helps us control the junction.”

He said they started off with a solid piece of aluminum. A nice little “brick” of it. Jony then gave an explanation of exactly how they do it.

“Through each stage we’re cleaning, collecting, and recycling the material. We started with a 2.5lbs piece(brick) of metal and end up with a piece that weighs a quarter of a pound.”

Steve came back out. Apple also decided to change the graphics card.

NVIDIA had approached Apple with an amazing graphic part NVIDIA wanted Apple to use. ”We said this is fantastic, but can we use it in a notebook?” was Apple’s response.

“They’ve dubbed it the NVIDIA GeForce 9400 M — it’s an amazing chip. Chipset and GPU on one die — 70% is the GPU, 16 parallel graphic cores, 54gflops of graphics performance. It’s a stunner…This delivers up to 5x faster graphics than the chips we’ve been using. So what’s it look like when we take it into the real world? up to 6x performance.”

Then Steve stated that they have come out with a new trackpad. It is a large multi-touch glass trackpad.

“39% larger tracking area, multi-touch, glass — and we’ve optimized the friction on the glass… but where’s the button? It’s the entire pad — gives you more area, keeps you from hunting… multi buttons via software, just turn on in preferences.” The new touch-pad also has many new gestures. Steve showed off one and two finger gestures. Nothing too new. Ok. Now some three finger gestures. Impressive. That wasn’t good enough for Steve. Then he showed off four finger gestures. ”A new way to open expose, and a great way to app switch…” Wow.

Then Steve moved on to the MacBook Pros. Yes. There are new MacBook Pros and they are very impressive. They changed a few things on the Pro that are quickly noticed. The glass display is probably the first thing that was noticed. There is also now a black border around the edge of the screen like with the iMac monitors. Another change was putting all connectors on one side. This was a very smart change. No more having to look back and forth for that port that you need.

The Pro also has new graphics cards. ”We’ve added a new chip from NVIDIA — the 9600M GT, 32 graphics cores, we’re including both the 9400 as integrated graphics, or choose the 9600M for big graphic performance. 5 hours of battery life on the 9400, 4 on the 9600.”

“And of course, 802.11n, Bluetooth… .95 inches, our thinnest MBP ever. It’s going to come in two models. The first, $1999, 15.4 inch display, 2.4GHz Core 2 Duo, 2GB of DDR3 RAM, NVIDIA 9400 and 9600. We have a second config at $2499, you get a faster CPU with double cache, 4GB RAM, double graphics memory, 320GB hard drive.”

Apple hasn’t forgot about the environment either. They have every base covered. “There’s a lot of new tech in these products, but we’re proud of the things we left out…” Now he’s going to talk about how eco these guys are. “We think we’re leading the industry with this… arsenic free glass, BFR free, mercury free, PVC free, 37% smaller packaging.” “And for the first time, the MacBook Pro has earned an Epeat gold rating.”

After all of this Steve brought us to the Air. ”We’re putting the 9400M in the Air, adding a 120GB hard drive, and we’ve got a 128GB SSD as an option — in addition we’re putting in a mini display port…So again at $1799…We have a second model at $2499, gives you a 1.86GHz CPU and SSD — available in early November.”

“We’re introducing a new Cinema Display — our first with LED backlighting. It’s got a cable with three connectors: a MagSafe, you can power your notebook, 2nd is a USB port, and third is Display port…So 24-inch LED backlit display, 1920 x 1200 resolution, stereo speakers… everything you need for $899, available in November.” They even upgraded the iMac displays.

Steve isn’t done yet. The original MacBook is being dropped to $999. Then came the new MacBook. It has all the same new stuff as the Pro, just smaller. ”It’s going to come in two models — $1299 for the new MacBook 13.3-inch display, 2GHz Core 2 Duo… that’s $700 more affordable for these Pro features…Second model, $1599, 4GB RAM, 320GB HD… and a backlit keyboard. Shipping today, should hit stores tomorrow.”

Steve then showed a video, reinforcing how great the new build is.  ”This will be on the web today. So what we’d like to do is have a Q & A session. I’m going to ask Phil Schiller and Tim Cook to come up. A few caveats, we can’t answer questions about the quarter ending, and secondly… 110/70… this is Steve’s blood pressure…This is all we’re going to talk about Steve’s health today.” Hahaha.

Written by switchvolcom

October 15, 2008 at 4:02 pm

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